Although everyone involved in Fermanagh’s
hospitality industry were rubbing their hands
with glee this week and reflecting on the
busiest weekend of the year so far,
Enniskillen’s retailers were not quite sharing
their joy. Many shops and businesses in Enniskillen town centre opted not to take
advantage of the thousands of visitors in the town on Easter Monday as a
result of the climax of the Circuit Of Ireland rally.
Shops were closed, but pubs and cafes did a roaring trade all day, and
perhaps the visitors were more concerned with having a good time than
shopping for bargains.
“People had come to see the cars- they’d come to eat and drink,” said Mrs
Jenny McCrea, President of Enniskillen’s Chamber Of Commerce. “There
were loads of people about, and the hospitality sector did fantastically well,
but retail was slow. It was not really a day for going in and shopping.”
Shops faring best would have been those with a drive-through facility, as
somewhere in the region of 60 rally cars cruised through Belmore Street on
Monday afternoon, pausing for the admiring crowds as Circuit Of Ireland
winner, Andrew Nesbitt took to the podium and gratefully received his
champagne and winner’s laurels.
Although the main attraction to the town on Monday was always likely to be
the rally, as many shops as possible had been encouraged to open. “It was
hard to quantify beforehand how many shoppers we would get, but we tried to
get a bit of a buzz about the town,” said Jenny.
“Probably over the weekend, shops lost a lot of their normal customers as
people stayed away from the town because of the traffic congestion and the
crowds. But we have to look at the wider picture- it was a great event to get to
the town, and there were people here who might otherwise never have come
to the town. It is something that could be capitalised on”.
Although the weekend’s trade was probably adversely affected by the rally,
Easter Monday could have provided an opportunity for retailers to open and
cater for the large influx of visitors.
“We have to be more optimistic,” said Jenny. “We’re seen as a tourist town
and more shops will have to open on bank holidays to provide a bit of a buzz.
A lot of towns open on bank holidays now.”
Down at Erneside, the shops opened on the Bank Holiday, and received
handsome reward for their decision, as almost 7,900 customers piled through
the doors throughout the day. This is an increase of between 10 to 15% on the
figures for a normal Monday.
Erneside manager, Mr Brian McAtamley, said that the Easter weekend, as
always, was a “very, very busy weekend”.
“On Saturday we had a few problems in that people found it difficult to get into
the town, as there were huge traffic jams out the Dublin and Sligo roads. Bank
holiday Mondays are always slow to start off, but Monday afternoon was very
busy,” he said.
Brian said that traders in the shopping centre were “delighted” with the
number of visitors on Monday, and added that the town should make up its
mind whether it is a tourist town or not. The shopping centre benefits from
town centre decisions not to open, he added.
Should the Circuit of Ireland return to Enniskillen next year, Brian said it could
provide great potential trade for the town: “We are not complaining, we’ve had
a very good Easter. Next year, if it is worked at, it could be a really, really busy
weekend for the town.”