The Royal Ulster Agricultural Society launched the 27th Royal Ulster Winter Fair in association with Danske Bank at the new King's Hall Pavilions, a unique 5,000 square metre exhibitions and events venue.
The event will offer visitors an opportunity to see the highest quality of livestock competing throughout the day for the coveted title of Supreme Champion, over 150 dairy related trade exhibitors and a new seminar suite.
The new King's Hall Pavilions is another step towards a revitalised Winter Fair, according to Colin McDonald, RUAS Chief Executive.
"With the move to the new venue we have been able to grow the size of the event by almost 18%. As usual visitors will see the highest quality of dairy cattle on show as well as finding out what new products and innovations the dairy industry has to offer," he reported.
He went on to say,"The Winter Fair has always been and will continue to be a place to network and do business. We know from visitor and exhibitor feedback that a large amount of business takes place during the event. This will be aided by the addition of the new seminar suite which will encourage more networking and learning opportunities for attendees."
Danske Bank continues as sole sponsor of the event making this 27 years of continuous sponsorship. Speaking after the launch, John Henning, Head of Agricultural Relations at Danske Bank said, "The launch of this year's Royal Ulster Winter Fair comes at an exciting time for us as we change our name to Danske Bank. Although the name changes, our support of the Winter Fair continues with the 2012 event marking the twenty seventh year of our sponsorship.
"The Winter Fair is an event that we feel close to and our support for this premier dairy show reflects our strong commitment to the wider agri-food industry in Northern Ireland - both in terms of our significant lending to the sector and the expertise of our dedicated Agribusiness team"
The RUAS says it is looking forwarding to welcoming Patrice Simard from Quebec, Canada as this year's cattle judge.
Entries for the event close on Wednesday next, November 28 at 5pm. Exhibitors can make their entries online at www.winterfair.org
The Winter Fair is open from 9am to 5pm.