At the launch of its marketing plans for 2013 by Tourism Minister, Arlene Foster, Niall Gibbons, Chief Executive of Tourism Ireland, said next year was about delivering growth in a continuing difficult climate but he pointed to several high profile events that they wished to highlight. One of them, the G8 Summit put the area into the international spotlight.
Niall Gibbons, said: "Despite the uncertainty surrounding the pace of economic recovery in our key source markets, we believe that 2013 will see an increase in visitor numbers. In particular the Derry~Londonderry UK City of Culture 2013 celebrations will provide fresh and compelling reasons for people across the world to visit. The G8 summit also presents an unprecedented opportunity to showcase Fermanagh and Northern Ireland - not only to world leaders but to the international media; and the World Police and Fire Games in August in Belfast will bring thousands of overseas visitors to Northern Ireland to participate in or support the Games. We will be pulling out all the stops to ensure that Northern Ireland increases its share of the global travel business. And we will continue to work closely with our tourism partners, both at home and overseas, to achieve our common objectives and help drive economic regeneration."
Details of Tourism Ireland's brand new website were also unveiled at the event. The new site, which will go live in time for January 2013, will appear in 11 different language versions for over 30 individual markets around the world. It has been specially designed to capitalise on the huge importance of the internet in planning and booking holidays today and to harness the phenomenal growth in social media.