A gem of an idea

Published 28 May 2009 09:00 0 Comments

Belleek Pottery has came up with a gem of an idea - promoting a new range of jewellery.

This latest initiative known as Belleek Living Jewellery is an expansion of its contemporary Belleek Living brand portfolio.

The jewellery collection which features ceramic and silver pieces, represents an important market development for the brand which to date has targeted the tableware and home giftware retail sector.

The Belleek Living Jewellery Collection takes the brand into the retail jewellery and accessories sector for the first time and opens up the potential for the development of more fashion focused product categories in the future.

Mr. John Maguire, Group Managing Director, Belleek Pottery said, 'The introduction of Belleek Living Jewellery is a major development for us and presents us with an exciting opportunity to develop brand profile in completely new retail sectors. While trading remains challenging in these difficult economic times, more than ever before retailers and consumers alike are looking for new products that are well designed, stylishly presented and represent value for money. We are confident that Belleek Living Jewellery will exceed those needs.'

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This article appeared in Impartial Reporter 28 May 09

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