HSBC, one of the biggest sponsors of golf, thinks golf is at a crossroads and said the sport needs to adapt to a changing environment.

Golf has endured decreasing participation over the last decade and the bank voiced concerns ahead of contract renewals this year.

“Golf is at a crossroads moment,” Giles Morgan, head of sponsorship, said. “There are lots of positives about golf but the world, particularly with digital communications and people’s time, has changed in the last 15 years beyond anybody’s wildest dreams. I’m not sure that golf has kept up with that change “And therefore I think, because it attracts high investment, has famous superstars, its men and women, its old and young and it’s relatively healthy, there are lots of good reasons it can look at all of the ingredients and then re-bake the cake. I think time and format are the sort of things that can be looked at relatively easily, that could preserve all of the greatness of the game but make it a bit more rapid for people’s consumption.” As HSBC are a major player when it comes to golf sponsorship, any proposals should be taken on board quickly and addressed, I don’t think the tour can afford to lose many more sponsors especially their biggest.

Arnold Palmer Invitational Rory McIlroy has kept his word and finally signed up to play the Arnold Palmer Invitational, the latest in a string of quality PGA Tour events as we build towards Augusta and the Masters.

Three years ago, Palmer joked that he’d break Rory’s arm if he failed to turn up at some stage so it’s good news all round that the 13/2 favourite has his first crack at Bay Hill Country Club.

However Henrik Stenson is the man in form and he represents better each way value at 12/1 GET READY FOR THE SEASON Special tuition deals now available, with our new indoor swing studio now open we can provide golfers with game improving technology using the GC2 smart camera system,the most accurate and reliable performance analysis technology available today.

For more information call Enniskillen Golf Club Shop at 028 66325250 or email liam@thegolfcabin.co.uk Check out our website on www.thegolfcabin.co.uk, free delivery available on purchases over £50 HSBC, one of the biggest sponsors of golf, thinks golf is at a crossroads and said the sport needs to adapt to a changing environment.

Golf has endured decreasing participation over the last decade and the bank voiced concerns ahead of contract renewals this year.

“Golf is at a crossroads moment,” Giles Morgan, head of sponsorship, said. “There are lots of positives about golf but the world, particularly with digital communications and people’s time, has changed in the last 15 years beyond anybody’s wildest dreams. I’m not sure that golf has kept up with that change “And therefore I think, because it attracts high investment, has famous superstars, its men and women, its old and young and it’s relatively healthy, there are lots of good reasons it can look at all of the ingredients and then re-bake the cake. I think time and format are the sort of things that can be looked at relatively easily, that could preserve all of the greatness of the game but make it a bit more rapid for people’s consumption.” As HSBC are a major player when it comes to golf sponsorship, any proposals should be taken on board quickly and addressed, I don’t think the tour can afford to lose many more sponsors especially their biggest.

Arnold Palmer Invitational Rory McIlroy has kept his word and finally signed up to play the Arnold Palmer Invitational, the latest in a string of quality PGA Tour events as we build towards Augusta and the Masters.

Three years ago, Palmer joked that he’d break Rory’s arm if he failed to turn up at some stage so it’s good news all round that the 13/2 favourite has his first crack at Bay Hill Country Club.

However Henrik Stenson is the man in form and he represents better each way value at 12/1 GET READY FOR THE SEASON Special tuition deals now available, with our new indoor swing studio now open we can provide golfers with game improving technology using the GC2 smart camera system,the most accurate and reliable performance analysis technology available today.

For more information call Enniskillen Golf Club Shop at 028 66325250 or email liam@thegolfcabin.co.uk Check out our website on www.thegolfcabin.co.uk, free delivery available on purchases over £50