Innovative Callaway unleash new driver

Published: 22 Nov 2012 13:000 comments

Longest fully adjustable driver Callaway has ever measured

Share this image

Fast Ball Speed and Reduced Spin for maximum distance

High end aftermarket shaft options, AS STANDARD

Greater range of shot shaping options

On January 25th, 2013 your customers will be able to experience the raw power generated from the first of many ground-breaking introductions from Callaway over the coming monthsÂ…with the delivery in-store of the new RAZR Fit Xtreme Driver.

The all-new club features technologies that advance overall performance and promote distance gains over its predecessor, the award winning, Tour-proven RAZR Fit Driver, making it the most exciting club Callaway has ever launched.

Other big news is RAZR Fit Xtreme's choice of two tour grade shaft options as STANDARD. The primary shaft, the Aldila Trinity, combines Aldila's three patented design technologies (RIP, S-Core, Micro Laminate) into a single shaft design.

A secondary offering, the Matrix 7M3 Black Tie, is a heavier, lower launching, lower spinning option for higher head speed and higher spin players.

Among a wealth of other performance improvements, the new Driver features the lowest CG of any adjustable driver on the market, fuelling further distance gains, and a new weighting system that offers golfers a greater range of shot shaping.

LongestDriverInGolf Twitter campaign creates history

Callaway went global when it welcomed thousands of consumers to its new Driver with a 'TWEET TO UNLEASH' campaign that broke ranks with traditional product introductions and marked a first for the golf industry.

Recognising more serious, year-round golfers take to Twitter more often than other social platforms, the new social media experience rallied avid golfers around the longest, fully adjustable driver that Callaway has ever created .

FACT On the day of launch Callaway was the #1 trending topic on Twitter (for everything, not just golf!)

FACT The campaign generated 12,000 tweets in one day. In a single one-hour segment there were 1,500 tweets about the campaign - that's 25 per minute!

FACT @CallawayGolf received nearly 11,000 mentions on Twitter in less than 18 hours

Final stop for the European Tour

After 44 tournaments played over 11 months across 24 countries and five Continents, the frontrunners in The Race to Dubai will this week converge on the Earth Course at Jumeirah Golf Estates for a fitting finale to another superb European Tour season at the DP World Tour Championship, Dubai.

The elite field of 57 players reads like a who's who of world golf, with 28 winners from The 2012 European Tour International Schedule - including World Number One and Race to Dubai champion Rory McIlroy - lining up to battle it out for the US$8million prize fund and a share of the US$3.75million Bonus Pool awarded to the top ten.

Having missed last week's cut at the Hong Kong Open, Rory Mc Ilroy will be keen to refocus and finish the season with another victory, especially with such a top quality field.

From a sponsors view it may be worth developing a format similar to that used for The FedEx Cup on the PGA Tour, where by the outcome is only determined after the last tournament,

Not that Rory Mc Ilroy will be too worried having already secured top prize in The Race to Dubai.

Two inform players to follow this could well be Louis Oosthuizen and Henrik Stenson.

Check out our PGA Golf Shop at Enniskillen Golf Club or shop online at www.thegolfcabin.co.uk for Unbeatable Golf Deals this festive period.

Christmas Lesson Vouchers now available. Various Packages on offer

Golf Shop also open at Fintona Golf Club.

Jump to first paragraph.

Comments

comments powered by Disqus

Get more stories from our Golf section

17 Apr 2014 13:00

Bubba triumphs but viewers switch off

Despite Bubba Watson winning his second Green Jacket in three years, it appears Many viewers where turned off by this year’s spectacle.

Social:

10 Apr 2014 13:00 • Editorial Department

Getting close from greenside bunkers

The ability to consistently get close from greenside bunkers is something the world’s best make look ridiculously easy.

Social: Comments0 comments

3 Apr 2014 13:00 • Editorial Department

McIlroy heads Masters market with Woods out

Tiger Woods insists he is still targeting Jack Nicklaus’ record haul of 18 major titles despite back surgery forcing him to miss the US Masters for the first time in his career.

Social: Comments0 comments

27 Mar 2014 13:00 • Editorial Department

Recovering from the Thick Stuff

Like most shots the top professionals can make escaping out of thick rough look ridiculously easy at times.

Social: Comments0 comments

20 Mar 2014 13:00 • Editorial Department

Shot saving clubs for 2014

Without doubt the secret to good scoring is good wedge play. Choosing the correct set of golf wedges, in the right lies and lofts, with ideal shaft length and flex, can provide higher swing speed and better results.

Social: Comments0 comments

13 Mar 2014 13:00 • Editorial Department

Are you wearing the right golf shoes?

Product Spotlight: Footwear Purchasing a new pair of shoes looks, on the surface, like an extraordinarily simple procedure, something we learnt as children and a skill that seems to be natural and not really a skill at all.

Social: Comments0 comments

6 Mar 2014 13:00 • Editorial Department

Up and down from the rough

Even the best players in the world who generally make this most frustrating of games appear so easy, hit shots that end up far from where they intended and in deep rough.

Social: Comments0 comments

27 Feb 2014 13:00 • Editorial Department

Strike while the irons are hot in 2014

This week we review some of the hottest iron designs for this year from many of the leading golf manufacturers.

Social: Comments0 comments

20 Feb 2014 13:00 • Editorial Department

Hot drivers for 2014

This week we take a look at some of the leading designs/ performers In the driving market.

Social: Comments0 comments

13 Feb 2014 13:10

How to bump and run

The more shots you have in your armoury, the better equipped you will be to meet the many challenges thrown up during a round of golf, especially around the green.

Social:

6 Feb 2014 13:00 • Editorial Department

Know your distance gaps

One of the areas where top professionals differ greatly from club golfers is knowing exactly how far they hit each club. Not only that but the gaps between each iron are very consistent.

Social: Comments0 comments

30 Jan 2014 13:00 • Editorial Department

Top players out to redeem themselves

This week it’s the 25th anniversary of the Omega Dubai Desert Classic as the Middle East swing reaches a conclusion at the Emirates Golf Course.

Social: Comments0 comments

23 Jan 2014 13:00 • Editorial Department

Key facets to using your driver off the fairway

Driving from the fairway The club golfer historically attempts to copy what they see the Tour stars doing on telly, which more than often results in dropped shots as they are Pros for a reason - they have the ability.

Social: Comments0 comments

16 Jan 2014 13:00 • Editorial Department

Major Predictions 2014

The Masters Augusta, April 10-13 Winner: Jason Day Having finished in the top three twice in the last four years this is the year the talented Australian finally pulls on the Green Jacket and makes it successive years for the antipodeans, following Adam Scott’s victory in 2013.

Social: Comments0 comments

9 Jan 2014 13:00 • Editorial Department

How to hit straighter drives

Despite the significant advantages in technology many club golfers still struggle to find the fairway with any consistency to lower their scores.

Social: Comments0 comments

5 Dec 2013 13:00 • Editorial Department

Preparing for Next Year

For all of but the top level golfer the season is well and truly and over and it will be several long dark months before a ball is struck again in competition.

Social: Comments0 comments

21 Nov 2013 13:09 • Editorial Department

Unstoppable Stenson powers away again

HENRIK STENSON ended his 2013 season in style last Sunday by winning the season-long European Tour Race to Dubai following a commanding six-shot victory over Ian Poulter at the DP World Tour Championship in Dubai.

Social: Comments0 comments

14 Nov 2013 13:00 • Editorial Department

The race is on in Dubai

THE RACE TO DUBAI reaches its climax this week as the European Tour’s top players scrap it out to be crowned Europe’s No.1 at the World Tour Championship at Jumeirah Golf Estates in Dubai.

Social: Comments0 comments

7 Nov 2013 13:00 • Editorial Department

Four Major champions among World Cup of Golf field

A total of four Major Champions, six Ryder Cup stars and 31 European Tour winners will line up for the 57th edition of the ISPS HANDA World Cup of Golf, which will be held at Royal Melbourne Golf Club from the 21st-24th November.

Social: Comments0 comments

31 Oct 2013 13:00 • Editorial Department

Rory back on track in Asia

Rory McIlroy finally claimed his first win of the year on Monday, albeit in an 18-hole exhibition, and is now targeting further success before the end of the season.

Social: Comments0 comments