This year's Poppy Appeal launched on October 24, 2018 as the Royal British Legion marks the end of the First World War Centenary by saying "thank you" to the generation who served, sacrificed and changed the world. This year the Royal British Legion is leading a movement to recognise the contribution of the entire First World War generation, not just the British Armed Forces but also those who fought alongside them, including the Armed Forces community of today and the countless men, women and children who played their part on the home front.

The work of the Royal British Legion is as relevant and vital today as it was in the aftermath of the First World War, when the charity was founded. Donations to the Poppy Appeal will go towards helping the Legion support the Armed Forces community of today, through hardship, injury and bereavement.

Poppy Organiser Ruby Elliott and Deputy Poppy Organiser William Dixon wanted to thank the general public for their generosity during last year's Poppy Appeal which raised £33,308.08 for the charity.

Generations of Armed Forces have continued to serve and sacrifice since the First World War and the organisers of the Poppy Appeal believe that they should be recognised and thanked.

The Poppy Appeal organisers encourage the general public to wear their poppy with pride this year in support of the Armed Forces community, past and present. Every donation received will make a difference to the lives of service men and women, veterans and their loved ones.