Monaghan Brothers in Lisnaskea has been announced as a winner at the first ever Northern Ireland Motor Industry Awards taking home the prize for Electric Vehicle Dealer of the Year.

Sponsored by Used Cars NI, the gala awards ceremony saw more than 480 motoring professionals representing over 40 of Northern Ireland’s leading automotive businesses come together on Friday, November 3 at the Crowne Plaza Hotel in Belfast.

The Northern Ireland Motor Industry Awards, which garnered more than 100 entries across 19 prestigious award categories, recognised the achievements, resilience, and dedication of our local automotive industry.

One of the most respected and progressive dealerships in Northern Ireland, Monaghan Brother’s has invested heavily in staff training and on-site charging infrastructure over the past three years.

Monaghan Brothers won judges over with details of its recent MAXUS EV campaign which saw the dealership visit every GAA football club in Fermanagh on one charge in an eDELIVER 3.

The dealership, which provides sales and aftersales services for MAXUS EV customers in the region, offers business clients a realistic evaluation of where they are on their EV journey, identifying pain points and offering and solutions so that the journey to EV adoption is as smooth as possible.

Managing Director, John Armitage said of the win: “This accomplishment is just one step on our journey and commitment to a sustainable future as a Harris MAXUS dealership. Our entire teams’ ability to relentlessly help our customers with solutions to any problems they may have with EVs and find innovative ways to improve the customer experience in buying and the ownership of electric vehicles is the key to this success and many to come.”

Sasha Jeffrey, Event Director of The Northern Ireland Motor Industry Awards said: “Huge congratulations to all the finalists, highly commended businesses and individuals and, of course, our esteemed winners. The depth and breadth of entries to the awards is a testament to the high levels of customer service and innovation evident across Northern Ireland’s motor industry.

“Our aim was to create an awards ceremony which celebrated the brightest and best from the region’s thriving automotive industry and the feedback from our judging panel on the standard of the submissions proves that the outstanding achievements and dedication of our local automotive industry deserves to be showcased.

“We want to thank our panel of independent judges, as well as our sponsors and partners, including our headline sponsor Used Cars NI, and all of the entrants, for helping to make the inaugural awards such a tremendous success. We hope to see you all again next year!”

Stephen Kelly, Chief Executive Officer at Used Cars NI added: “We are delighted to be able to play our part in honouring and celebrating the individuals and businesses who continuously promote excellence in Northern Ireland’s thriving motor industry.”

For further information on the Northern Ireland Motor Industry Awards please visit