A luxury resort in Enniskillen has appointed Irish country music singer Nathan Carter as its first brand ambassador.

With strong Fermanagh roots despite being born in Liverpool, Mr Carter will assist in the promotion of Lough Erne Resort as part of the new partnership.

Gareth Byrne, general manager at the resort, said: "Nathan is well known to so many in the Fermanagh region, but is a massive international artist, so we’re thrilled he has agreed to support us in sharing everything that's great about this wonderful resort.

"Nathan is a former owner of one of the private residences within the resort and has been a regular visitor for many years, enjoying our golf, spa and dining facilities with friends and family, so this is a great natural fit.”

Mr Carter said he was proud to start an “exciting partnership”.

He said: "Many will know that I have been a huge fan of Lough Erne Resort for a long time.

"It’s a unique luxury location, nestled on its own private peninsula, where guests can enjoy the world-renowned Fermanagh welcome, fantastic golf, world-class food, and the most amazing spa.

"I’m really looking forward to spending more time with the great team there.”

Jeff Mahan and Mark Ward of TRU Hotels and Resorts, the resort's operators, said it was a big win to get Nathan Carter as their first brand ambassador.

They said: “We’re very much looking forward to working closely with Nathan and benefiting from his support of our brand.

"It’s particularly fitting that he has a genuine affection for the resort and we know many of our staff are big fans of his music.”

The resort is holding an event with Mr Carter, called Intimate Evening with Nathan Carter, for Cash for Kids, featuring a four-course meal, a show by the singer, and a Q&A session.

The event will be held on May 16, hosted by Downtown Radio’s Gary and Glen from 7pm.

Tickets for the event range from £125 to an exclusive £195 VIP option with a personal meet and greet.

For further details and bookings, go to www.lougherneresort.com/nathan.