Tourism Minister Gordon Lyons joined Tourism Ireland and Fermanagh Lakeland Tourism in London recently, to promote Northern Ireland at its annual B2B [business to business] tourism workshop, ‘Flavours of Ireland’.

Now in its 20th year, ‘Flavours’ took place in the Guildhall, in the City of London, and was attended by around 100 top global in-bound tour operators who deliver business from all across the world, including the United States, mainland Europe, Asia, Australasia and Africa.

The tour operators met, and did business with, tourism companies from across the island of Ireland, including 20 companies from Northern Ireland.

David Boyce, Tourism Ireland’s Head of Global In-bound and Emerging Markets, said: “We were delighted that Minister Lyons joined Tourism Ireland’s annual Flavours of Ireland event in London, where he met with leading global in-bound tour operators.

"Before the pandemic, in 2019, these tour operators were responsible for delivering around five million bed-nights to the island of Ireland.

"As they prepare to sign contracts for 2023, we very much welcome the business and networking opportunities our workshop presented.

"Our aim is to increase awareness of Northern Ireland and the island of Ireland among these hugely influential global in-bound tour operators, and to help our tourism partners from the island of Ireland secure a greater share of the huge worldwide tourism market.”