The number of herds in Northern Ireland using Hereford bulls is increasing for reasons such as ease of management, ease of calving and distinctive taste.

Hereford’s finished off grass create a marbled effect that is in demand in the UK and export markets due to its renowned eating quality. In addition, the availablity of beef schemes that offer bonus payments for Hereford sired cattle makes them highly attractive for finishers right across the country.

David Wilson, Magheraveely, recently killed a number of commercial cattle through Dunbia. Sired by his stock bull and averaged weights of 340 kilos deadweight at 17 months they achieved R grades. A bonus payment of 50 pence per kilo was paid by Dunbia through their Hereford Scheme.

Dunbia supply Hereford beef into the Co-operative’s new Hereford line within the Truly Irresistible (TI) range which will see Hereford beef offered in their stores.

The Co-operative has almost 4,200 stores across the UK and the Northern Ireland Hereford Breeders Association believe the sale of Hereford beef will provide an economic boost for farmers throughout the country. A spokesman stated: “Herefords are farmed for the top quality of their meat; fine marbling provides juicy flavours and each bite has a characteristic texture found in no other breed. The Co-operative have already seen sales increase by 18% since the launch of this product.

The NI Hereford Breeders Association Show and Sale takes place at Dungannon Mart on Friday next, January 23. There are 20 service age bulls for sale, and two well bred heifers. Judging starts at 11am by Robin Boyd. The auction commences at 1pm sharp.